How do bookkeepers and accountants differ?

Bookkeepers focus on managing daily transactions, reconciling bank accounts, and preparing financial reports. Accountants, on the other hand, analyze this data to provide tax planning, strategic advice, and handle tax filings.

Which financial records should I retain?

Keep all essential business records, such as bank statements, invoices, receipts, and payroll documents. These are crucial for tracking income, expenses, and ensuring tax compliance.

What factors influence the cost of bookkeeping services?

The cost of bookkeeping services typically depends on factors like the volume of transactions, complexity of your accounts, and the number of accounts. Pricing is usually offered as a fixed monthly fee or an hourly rate.

What role does a bookkeeper play in tax planning?

Bookkeepers keep your financial records accurate and up-to-date, streamlining tax preparation. They collaborate with accountants to uncover potential deductions and ensure accurate tax categorization.

What are some tips to reduce bookkeeping expenses?

To reduce bookkeeping costs, stay consistent with record-keeping, digitize your receipts, reconcile accounts monthly, and always separate your business and personal finances.

Meet Jennifer Riggins-Williams, MBA

With more than 30 years of experience in accounting, financial operations, compliance, payroll management, and business administration, Jennifer helps organizations improve financial performance and operational efficiency.

Jennifer holds an MBA and is a:

QuickBooks Online ProAdvisor
IRS Authorized E-File Provider
IRS PTIN Holder
Texas Notary Public

Her experience includes government financial oversight, accounting operations, payroll administration, strategic planning, and financial reporting.

A Personal Note

I chose the name Hummingbirds because hummingbirds symbolize resilience, adaptability, hard work, and forward movement. Much like the businesses we serve, they are small but powerful, capable of accomplishing extraordinary things through determination and persistence.

believe that small steps taken consistently create the biggest business success stories. Whether you are launching a new business, managing growth, improving operations, or looking for stronger financial leadership, I look forward to helping you move forward with confidence.

"Small steps taken consistently create the biggest business success stories. Keep moving forward, even when progress seems slow." – Jennifer Riggins-Williams

My Story

From Numbers to Impact: My Journey in Financial Management and Business Advisory

For more than 30 years, I have dedicated my career to helping organizations understand their finances, improve operations, and make informed business decisions. What began as a passion for accounting and financial management evolved into a career supporting businesses, government programs, and organizations through complex financial and operational challenges.

Throughout my career, I have worked in accounting, payroll administration, financial reporting, compliance management, business operations, and project administration. These experiences taught me that successful businesses need more than accurate bookkeeping. They need reliable financial information, sound processes, and strategic guidance to support growth and long-term success.

As I worked with business owners, entrepreneurs, and organizational leaders, I consistently saw the same challenge: many businesses were making critical decisions without access to meaningful financial insights. Financial reports were often viewed as tools for tax preparation rather than valuable resources for decision-making, planning, and growth. I knew there was an opportunity to help businesses use their numbers more effectively.

That realization inspired me to create Hummingbirds Financial Management & Business Advisory.

My vision was to build a firm that goes beyond traditional bookkeeping services. Today, Hummingbirds partners with business owners to provide accounting services, financial management, payroll administration, tax preparation, business advisory services, and operational support designed to help organizations strengthen financial performance and achieve their goals.

As a Master of Business Administration (MBA), QuickBooks Online ProAdvisor, IRS Authorized E-File Provider, and experienced financial professional, I bring a practical, solutions-focused approach to every client relationship. Whether supporting a startup entrepreneur, a growing construction company, a professional service firm, a transportation business, or a government contractor, my goal remains the same: to provide clarity, improve financial visibility, and support better business decisions.

I understand that every business has a unique story, set of challenges, and growth objectives. That is why I believe in building long-term partnerships rather than simply providing transactional services. By understanding your business, your industry, and your goals, I can help create financial systems, reporting processes, and business strategies that support sustainable growth.

Today, Hummingbirds serves clients virtually across the United States, providing personalized support that combines financial expertise, operational knowledge, and a genuine commitment to client success.

Our Mission

To empower business owners with accurate financial information, strategic guidance, and practical solutions that help them grow, operate efficiently, and make confident decisions.

Our Values

Integrity
We believe in honesty, transparency, and doing what is right for our clients.

Service Excellence
Every client deserves responsive, professional, and reliable support.

Continuous Improvement
We are committed to learning, innovation, and helping businesses improve processes and performance.

Partnership
We succeed when our clients succeed.

Growth
We help businesses build strong financial foundations that support long-term success.

Professional Credentials

Jennifer Riggins-Williams, MBA

Founder & Principal Consultant

With more than 30 years of experience in accounting, payroll administration, financial operations, compliance management, and business administration, Jennifer provides practical financial solutions designed to help businesses improve profitability, strengthen cash flow, and achieve sustainable growth.

Credentials Include:

Master of Business Administration (MBA)
IRS Authorized E-File Provider (EFIN)
IRS Preparer Tax Identification Number (PTIN)
QuickBooks Online ProAdvisor
Texas Notary Public
Advanced Accounting & Financial Management Experience
Government Financial Oversight Experience